Vapes and e-cigarettes are taken as a great alternative to combustible tobacco products and expanded demand as a rising proportion of smokers want to quit in the US. To a great extent, the total number of cigarettes sold has been steadily declining over the years in the US. As consumers shift toward smokeless tobacco consumption, the revenue of the e-cigarette industry is surging. Let’s find out how many vape brands are there to understand this breakthrough in the vaping industry.

Content

– Top Statistics About The Number Of Vape And E-Cigarette Brands
– Global E-Cigarette And Vape Market
– E-Cigarette Market In The U.S.
– Dynamic Indicators With Potential Impact On The Market
– Key Statistics Of American TPE (Total Product Expo) Tobacco Exhibition
– Number Of Vape Stores in The US
– Claims Made About E-Cigarettes, 2014

Top Statistics about the Number of Vape and E-cigarette Brands

– In the Global E-Cigarette And Vape Market is anticipated to magnify at a revenue-based CAGR of 23.8% from 2017 to 2028.

– The worldwide number of vape and e-cig users is projected to reach 196.88 million by 2029.

– With 38.5% Vuse also throned as the prominent e-cigarette 2023 brand in the US.

– The global market of e-cigarettes is estimated to earn US$3.56 billion in revenue in 2024.

– The independent brands of vapes and e-cigs still hold a substantial market share of 63.8% as of 2021.

– With 29 percent the brand Vuse held the largest share in the e-cigarette market worldwide.

– On average, the number of vape shops and e-cigarette brands has surged 18.3% per year over the five years.

Global E-Cigarette And Vape Market

Richardson and colleagues’ study presents five brands of vapes that were the most advertised. These top-5 number of vape and e-cig brands are

– blu eCigs
– NJOY
– Green Smoke
– Vapor4life
– White Cloud

This paper identifies the first broad study of the number of vapes and e-cigarette brands sold on the Internet. Well, this study proposed that the number of vapes, and e-cigarette brands are very vast. Even, there are more than 460 brands and 7700 flavors exist as per studies. The most commonly popular e-cig brands are Elf Bar, Esco Bars, Vuse, JUUL, and Mr. Fog.

The worldwide number of vape and e-cig users is projected to reach 196.88 million by 2029, with 48.79 million US users.

The global market of e-cigarettes is estimated to earn US$3.56 billion in revenue in 2024. When it comes to the US market, it is expected to produce US$2.27 billion in 2024.

With 29 percent the brand Vuse held the largest share in the e-cigarette market worldwide. Contrastingly, the last ranked brand is MC, with one percent.

As of 2022, Vuse top with the largest share at 29%, followed by Elf Bar at 24%, blu at 15%, and Juul at 14% in the global vape and e-cigarette market. In recent years, there has been a significant shift in this market, due to the declining share of independent players from 63.8% in 2021 to about 82% in 2014. The e-cigarette market is geographically diverse in the United States, with the Northeast accounting for 31%, followed by the West at 25%, and the Midwest at 21% of dollar sales in 2020.

The revenue global e-cigarette market is projected to reach a meteoric growth of $25.98 billion by the year-end of 2024. Particularly, the key players in the market are Vuse (British American Tobacco), JUUL Labs, and NJOY.

And the number of vape users is expected to hit 196.88 million by 2029. This dynamic rise is driven by shifting consumer preferences towards less toxic alternatives, predominantly in regions like Central Asia and France.

However, the independent brands of vapes and e-cigs still hold a substantial market share of 63.8% as of 2021. With the rise of new branded products, such as the colorful Elf Bar, and Delta 8 Carts, the popularity of vaping has increased, especially among young adults. This has led to increased adoption rates, especially among teenagers. For instance, 27% of teens of 18-19 years ages reported occasional vape use.

Source: (Statista)

E-Cigarette Market In The U.S.

The consumption of e-cigarettes grew the most attractive among young people in the US. With the transfer of consumers towards smokeless tobacco, the revenue of the electronic cigarettes industry extended to 8.27 billion U.S. dollars approximately in 2023 in the U.S.

According to a survey conducted in 2021, around 45 percent of e-cigarette users were between the ages of 18 and 34, and a vast majority of middle and high school students reported the first tobacco product they’ve ever consume is e-cigarette.

Source: (Statista)

Dynamic Indicators With Potential Impact On The Market

With a market size of 12.41 billion USD in 2019, the Global E-Cigarette And Vape Market is anticipated to magnify at a revenue-based CAGR of 23.8% from 2017 to 2028. Additionally, it is expected to thrive in USD 67.31 billion business by 2028. The emergent awareness about consuming safe, smokeless, ashless tobacco and Cheap Delta 8 flower is the reason to propel the expansion. Furthermore, vaping is well-thought-out to be a less toxic alternative for creating flavorful vapor rather than smoke.

Factors Impacting the Growth of E-Cigarette and Vape Market:

– The fastest-growing segment of the e-cig market is modular devices which is predicted to appear at a CAGR of 25.2% from 2020 to 2028.
– The most important market share of e-cig is North America, in terms of revenue in 2019.
– Also, North America is home to big market giants, like JUUL Labs, Inc.; Altria Group, Inc.; and Philip Morris International Inc.

The Key vaping and e-cig brands:

– Altria Group, Inc.
– British American Tobacco
– Imperial Brands
– International Vapor Group
– Japan Tobacco, International
– NicQuid
– JUUL Labs, Inc.
– Philip Morris International, Inc.
– R.J. Reynolds Vapor Company
– Shenzhen IVPS Technology Co., Ltd.
– Shenzhen KangerTech Technology Co., Ltd.

Juul Labs is a prominent company. They are the exclusive producers of JUUL e-cigarettes. In 2020, Juul Manufacturers collected a total of 16.4 billion U.S. dollars in investments. Besides this, Altria, the company behind Marlboro, is a 35 % stakeholder in Juul Labs. There was a difficult point for Juul, caught up in struggling with regulatory issues in the US. After that, it was banned by the FDA in the U.S. in June of 2022, although the FDA reversed this ban in the middle of 2024.

In 2023, the top-selling electronic cigarette brand was Vuse in the United States. Vuse with dollar sales amounted to over two billion U.S. dollars, followed by Juul with 1.5 U.S. billion dollars in sales generated that same year.

The popular brand of e-cigarettes loved by U.S. teenagers was Elf Bar in 2023. Moreover the results from the National Youth Tobacco Survey present that around 57 % of vape users of middle-school and high school use Elf Bar products. In addition, more favorite e-cigarette brands also include the names Esco Bars, Vuse, and JUUL.

Indeed, Elf is the leading and top-selling e-cigarette brand of 2023 in convenience and grocery retailers in the UK as well. When we checked the records, the sales Elf had surpassed 654 million pounds in that year. Following up Elf, Elux had the next closest sales, approx. 64.7 million pounds sold.

With 38.5% Vuse also throned as the prominent e-cigarette 2023 brand in the US. Following up with Vuse, Juul secured second place, due to having a 28% market share.

Vuse is the product of Reynolds American Tobacco, while Pax Labs, just a startup launched Juul to the U.S. vape market in 2015, but this brand overtook longtime tobacco industry giants so quickly to be one of the market leaders. Also, Delta 8 Disposable Vape is going to knock out the market with a euphoric sense of happiness and well-being.

Source: (Quince Market Insights)

Key Statistics Of American TPE (Total Product Expo) Tobacco Exhibition

TPE, the American (Total Product Expo) tobacco exhibition held in Las Vegas for a total of three days. By then, it becomes a great chance for many vape brands, e-cig distributors, and companies to gather to jointly introduce their products and bring about their tech innovation to the world.

What is more, TPE is the major tobacco exhibition all over the US. The Las Vegas Convention Center organizes it every year and there have been 23 times it’s held successfully. Further, it is a chief event in the field of American and international sales of products. Indeed, a great event for the development of the sales industry in the US. Also, a significant barometer of sparkling new trends in the tobacco industry of the Americas.

The exhibitor group of TPE caters to e-cigs, vapes, cigarettes, cigars, vaping, and smoking accessories, Delta 8 Gummies, and their flavors. Being the largest event for the new business of the global tobacco industry, it has become a trading platform for professional visitors and exhibitors as well.

As per the official statistics, TPE is going to provide a platform for nearly 700 companies to participate. Besides this, the number of vape companies linked to atomized vapes goes beyond 200 including more than 90 vape brands.

Source: (JSB vape)

Number Of Vape Stores in The US

A total of 9,331 number of vape shops and e-cigarette brands are registered in the US as of 2023. It shows an increase of 18.3% when we count from 2022.

On average, the number of vape shops and e-cigarette brands has surged 18.3% per year over the five years between 2018 – 2023 in the US. Following are the States with the most number of Vape Shops and e-cigarette businesses in the US.

In the United States, the Vape Shops and electronic cigarette brands industry is so labor intensive that entrepreneurs are more reliant on labor than capital. Also, the highest costs for the vape and e-cig brands are a percentage of revenue as Wages (19.9%), Purchases (68.6%), and Rent & Utilities (0.6%).

Source: (Statista)

Claims Made About E-Cigarettes, 2014

According to the research article by the University of California published in BMJ journals. There’d be 466 brands having their website and 7764 unique flavors by January 2014. And it concludes the following claims about e-cigarettes.

These claims in the table were coded into six categories: the first one is that e-cigarettes are less harmful than conventional cigarettes. The second one is alternate places where smoking is banned. The third claim is that e-cigarettes are cheaper than cigarettes. The fourth and fifth are about direct and indirect claims of e-cigarettes as an effective quitting aid. The last is an explicit disclaimer that e-cigarettes are not approved as smoking cessation devices.

Take away

The number of vape and e-cigarette brands is so huge and has been increasing the other day. As we can see the older brands lean towards highlighting their advantages over conventional cigarettes. On the contrary, newer ones underscore consumer choice in the diversity of modes, multiple flavors, and product versatility. These valuable grades tend to serve as a benchmark for upcoming research on the impact of impending regulations on product design and advertising communications of e-cigarettes.