What Percentage of Americans Vape? Latest Findings 2024
It is crucial to comprehend the prevalence of vaping among diverse demographic groups to have a deeper understanding of the impact of this trend. Likewise, in the United States, the preponderance of vaping, especially among young adults, has always been a subject of interest.
Since 2014 onwards, e-cigarettes have been the most common medium to consume tobacco in the US community. Therefore, this study aims to identify how many people vape in the US to gain an understanding of the current e-cigarette dynamics.
In the United States, there has been a speedy growth in the e-cigarette market primarily because its citizens are driven to access healthier options to traditional tobacco products.
Contents
– Key Stats of American Vaping Users (Top Picks)
– What Percentage of Americans Vape
– Which Flavors Are More Popular Among US Population
– Has Vaping Overcome Smoking In the USA
– Prevalence Of Youth Vaping In the USA
– Percentage Of College Students Reported Using Tobacco Products In US
– Percentage Of High School Teens Currently Vaping In Every State
– States With The Most Adult Vapers
– What Percentage Of Men And Women Vape in America
– Which E-Cigarette Brand is Popular in the USA
– The Top 10 States With the Most E-Cigarette Usage
Key Stats of American Vaping Users (Top Picks)
– Every 1 in 20 Americans vapes, which equals 5% of the population.
– By the end of 2024, the e-cigarette market in the United States is expected to yield a stunning revenue of $8.8 billion.
– 27.6% of youth reported that they used e-cigarettes daily while 42.3% said they consumed e-cigarettes more than half the time.
– The percentage of adults attracted to the modern allure of e-cigarettes consists of 5.8%.
– E-cigarette usage among youth increased by 1,800% in the US.
– In 2023, middle and high school US students used 2.13 million e-cigarettes.
– This e-cigarette market is proposed to grow at an annual rate of 3.24% from 2024 to 2028 (CAGR 2024-2028).
– The United States e-cigarette market is expected to generate about $29.21 in revenue per person in 2024.
What Percentage of Americans Vape in 2024?
With 1 in 20 Americans vaping, this generality is quite momentous. This also highlights the distributed acceptance of e-cigarettes across the US population.
The most surprising trend is the increase in youth e-cigarette usage by an incredible 1,800%. This wave is further mirrored in the 2.13 million middle and high school students who reportedly used e-cigarettes in the year 2023.
Also, approximately 5.8% of adults have turned to e-cigarette products, majorly attracted by their modern allure. This posits a flourishing acceptance and utilization of vaping products among adults, though the ratio is lower compared to youth.
Since the United States is leading the global e-cigarette market in revenue, with a figure of $8.827 billion in 2024, this substantive revenue generation shows the country’s high and far-flung e-cigarette demand.
Which Flavors Are More Popular Among US Population
About 89.4% of students reported using flavored e-cigarette products in 2023.
In 2023, among e-cigarette disposable consumers, the best-selling flavour categories reported were candy (39.8%), menthol (18.7%), fruit (70.5%), mint (32.0%) and unflavored (7.8%).
57.9% of e-cigarette users reported using products with “ice” or “iced” in the flavor name.
| Flavor | Percentage |
|---|---|
| Fruit | 70.5% |
| Candy | 39.8% |
| Mint | 32.0% |
| Menthol | 18.7% |
| Unflavored | 7.8% |
| Iced | 57.9% |
An epochal 89.4% of students declared using e-cigarettes with flavoured products. This overpoweringly high proportion indicates flavors’ pivotal role in drawing and sustaining young vapers.
The attraction towards fruit flavors (70.5%) and candy flavors (39.8%) depicts a drift towards sugary, catchy likes that go strongly with younger groups.
Moreover, the usage of “ice” or “iced” flavored products by 57.9% of students specifies a discretion towards respective sensory experiences stipulated by these products.
In the same manner, Delta 8 carts are equally popular among younger groups primarily because they offer vapers diverse and more enticing flavors. They come in likable flavors such as Sativa, Indica, and Hybrid, relatively milder than traditional THC products.
Conversely, Delta 8 Flower provides a unique path many are zealous to embark on. It has natural terpene profiles to deliver aromatic, decadent flavors promoting a sensory experience.
Source: SingleCare, Forbes, Statista, CDC.Gov
Has Vaping Overcome Smoking In the USA
As of Statista 2024, the age group between 25-34 uses e-cigarettes the most, with 34.7% of the total population using them. Likewise, the age group 35-44 follows with the second largest consumption rates of 34.1%, 45-54 (14.0%), 18-24 (10%), and 55-64 (7%).
| Age Group | Percentage |
|---|---|
| 25-34 years | 34.7% |
| 35-44 years | 34.1% |
| 45-54 years | 14% |
| 18-24 years | 10% |
| 55-64 years | 7.2% |
As per 2023:
– It is estimated that there are around 9,569 vape shops in the United States.
– The average annual growth rate of vape shops in the United States is 19.9 percent.
– The United States boasts the title of being the sizable market for the vaping industry, contributing $8.279 billion. This accounts for 33.6 percent of the industry’s total consumer revenue.
– There were around 8,092,129 individual vaping accessories, devices, and e-liquids available on the market in the United States.
– Around 411,000 disposable vapes are thrown away daily in the United States.
– Approximately 5.48 million JUUL pods were discarded daily.
The United States is the leading market in the vaping industry, generating $8.279 billion, which is 33.6 percent of the industry’s total consumer revenue. This amount of revenue generation implies the economic standing of the vaping industry within the U.S. market.
8,092,129 individual vaping devices, accessories, and e-liquids were available in the United States market. This vast array of products points towards a highly competitive and diverse e-cigarette, offering consumers a wide range of choices.
However, 9,569 vape shops, growing yearly by 19.9%, signal a booming e-cigarette market with accelerating consumer demand.
The vaping and smoking rates in the US demonstrate a very sharp correlation. However, it is worth noticing that the smoking rates have experienced a high rate of decrease since 2016 onwards, from 15.5% to 11%, respectively.
Notably, during the same year, the vaping ratio doubled fourfold from 2.8% to 8%, which shows how vaping became a leading trend from the onset of 2016 until now.
Prevalence Of Youth Vaping In the USA
– In 2023, e-cigarettes were the most frequently used tobacco product in the US among high and middle school students.
– Among students who had ever tried e-cigarettes, 46.7% reported using them.
– In 2023 2.1 million students used use e-cigarettes, accounting for 7.7%, including.
– Middle School Students – 550,000 (4.6%)
– High School Students – 1.56 Million (10.0%)
– Among students who use vaping products.
– Approximately 25.2% or 1 in 4 students used an e-cigarette each day
– 34.7% or 1 in 3 used up an e-cigarette at least 20 days in a month
– 89.4% or 1 in 9 used e-cigarettes containing diverse flavors.
– Of the students, almost 60.7% used disposable e-cigarettes, while 16.1% used refillable cartridges or pods.
This heightened share of 46.7% shows that almost half of the students who like to experiment with e-cigarettes keep up using them on a daily basis. This further suggests a strong probability of current usage once initiated.
With 7.7% of all students using e-cigarettes, including 4.6% of middle school and 10% of high school students, it is apparent that e-cigarettes are the most ordinarily used tobacco product, mainly in this demographic.
Moreover, E-cigarettes with prefilled cartridges were used by 16.1% of users. While this is less prevalent than disposables, these types offer customization and variety, drastically appealing to students looking out for assorted vaping experiences.
Similarly, Delta 8 Disposables have been around for a while. They are primed with Delta 8 THC to make vaping a novel expedition worth trying. Cheap Delta 8 Gummies are affordable, so experiment with assorted flavors to discover what suits you best for a customized vaping experience.
Youth vaping in the United States has been declining after a period of very high vaping rates among students from 2018 to 2020, 2022, indicating that vaping has largely replaced smoking among teens.
Among high school students, 14.1% and 3.3% of middle school students reported being using vapers. This sums to a total of 2.52 million self-reported youth vapers.
Percentage Of College Students Reported Using Tobacco Products in US
E-cigarettes and other vape products were the most generally used tobacco products among college students in the United States.
During the same period, about 75.3% of college students reported using e-cigarettes, among other tobacco products, showing the popularity of e-cigarettes among college students.
| Product | Percentage |
|---|---|
| E-cigarettes or other vape products | 75.3% |
| Cigarettes | 44% |
| Cigars or Little cigars | 14% |
| Chewing or smokeless tobacco | 9.2% |
| Water pipe or hookah | 7.8% |
| Other | 5% |
Percentage Of High School Teens Currently Vaping In Every State
West Virginia has the highest (36%), followed by New Hampshire (33.8%), New Mexico (34%), North Dakota (33.1%), and North Carolina (35.5%).
These top five states had the highest percentage of students engaged in vaping.
This denotes that a large proportion of students are gravitating towards e-cigarette engrossment.
| Rank | State | Percentage of High School Teens |
|---|---|---|
| 1 | West Virginia | 35.7% |
| 2 | North Carolina | 35.5% |
| 3 | New Mexico | 34% |
| 4 | New Hampshire | 33.8% |
| 5 | North Dakota | 33.1% |
| 6 | Massachusetts | 32.2% |
| 7 | Hawaii | 30.6% |
| 8 | Maine | 30.2% |
| 9 | Montana | 30.2% |
| 10 | Rhode Island | 30.1% |
States With The Most Adult Vapers
Among the 3.7% of U.S. adults who devour e-cigarettes, Oklahoma has the highest density, accounting for 9.8% of the state’s population. Hawaii and Arkansas are followed by 8% of e-cigarette users, while Colorado and Indiana have 7% of consumers.
| Highest | % of Adults |
|---|---|
| Oklahoma | 9.8% |
| Hawaii | 7.8% |
| Arkansas | 7.7% |
| Colorado | 7.3% |
| Indiana | 7.1% |
What Percentage Of Men And Women Vape In America
A 2021 CDC report established that more men smoked cigarettes than women (13.1% vs. 10.1%). A similar trend held for e-cigarettes in 2023, with (11.6% for men compared to 10.3% for women).
The United States has the largest population using e-cigarette products, with 20.66 million more than other countries worldwide. American men comprise 7% who vape, while 6% are women vapers. Among American adults, 13 percent in the age group of 18-49 vape. However, adults over 49 comprise 1 percent of vapers.
As of Statista 2024, 65% of men are more engaged in e-cigarettes than 35% of women, a good percentage, although smaller than their male counterparts.
Source: Forbes, Statista, e-Cig One
Which E-Cigarette Brand is Popular in the USA
In 2023, Elf Bar, JULL, Vuse, Mr. Fog, and Esco were America’s most commonly used e-cigarette brands.
However, JULL is the most prevalent vaping brand, contributing over 40 percent of the total US market.
In 2022, JULL became the most desirable E-cigarette brand, with about 37 percent of the e-cigarette market. The following brand was Vuse, which held a 30% market share.
Reynolds American Tobacco is the producer of the VUSE brand. JULL penetrated the US e-cigarette market through a start-up, pax Labs, in 2015, where the brand successfully overtook leading tobacco industry giants and positioned itself as a market leader.
In another report by Statista, the key players were JULL, Elf Bar, blu, Vuse and Lost Mary:
The above table reveals that Vuse is the leading player in the overall e-cigarette market in the USA with a 47% proportion. The other key brands were JULL with 30%, Elf Bar (11%), Blu (2%), and Lost Mary (1%).
The Top 10 States With the Most E-Cigarette Usage
1. Tennessee
5.7% of adults vape each day which is higher than the study average (3.8%).
The percentage of occasional vapers is 5.1%.
The percentage of e-cigarette users in Tennessee surged by 5.1% in the year between 2016-2022.
2. Kentucky
In Kentucky, the percentage of adults who use e-cigarettes increased significantly. Over six years (2016-2022), e-cigarette use in Kentucky rose by 4.9 percentage points.
In the percentage of adults who vape occasionally, Kentucky ranks 11% (tying with New York at 4.5%.
3. Oklahoma
The percentage of occasional vapers in Oklahoma is 5%.
In the year 2016-2022, the number of e-cigarette users increased by 4.3% in Oklahoma, compared to an average of a 3.1 percentage point increase.
4. Idaho
From 2016 to 2022, the number of adults in Idaho who use e-cigarettes rose by 5.4 percentage points.
In the percentage of adults who vape occasionally, Idaho secures third rank, with 5.2%.
Idaho ranked eighth among states with the highest proportion of residents who vape on daily basis, at 4.8%.
5. Arkansas
Arkansas ranked third in the percentage of adults who vape daily, at 5.8%.
During 2016 to 2022, the proportion of adults in Arkansas who use e-cigarettes rose by 4.6 percentage.
6. Alabama
Alabama held the top position in the percentage of adults who vape occasionally, at 5.7%, compared to the study average of 4%.
From 2016 to 2022, the proportion of adults in Alabama who use e-cigarettes increased by 5.3 percentage points.
7. Louisiana
Louisiana and Tennessee shared the fourth position in the percentage of adults who vape occasionally, at 5.1%.
Regarding the percentage of adults who vape daily, Louisiana ranked sixth, with 5.3%, which is 1.5 percentage points higher than the average of 3.8%.
From 2016 to 2022, the proportion of adults in Louisiana using e-cigarettes increased by 4.4 percentage points.
8. West Virginia
Approximately 4.7% / one out of every 20 of adults in West Virginia reported vaping occasionally.
The percentage of adults in West Virginia who use e-cigarettes increased by 4.6 percentage points from 2016-2022.
9. North Dakota
North Dakota experienced the most significant rise in the percentage of adults using e-cigarettes, in tandem with Idaho, from 2016 to 2022, with an increase of 5.4 percentage points.
North Dakota is placed seventh in the percentage of adults who vape daily, at 4.9%.
10. Hawaii
Hawaii Ranks at the bottom of the top 10 states with the highest number of vapers
From 2016 to 2022, the proportion of adults in Hawaii who use e-cigarettes rose by 4.5 percentage points.
Hawaii and Indiana shared the 15th position in the percentage of adults who vape daily, at 4.2%.
| Rank | State | % of Adult Who Vape Daily |
|---|---|---|
| 1 | Tennessee | 5.7% |
| 2 | Kentucky | 6.0% |
| 3 | Oklahoma | 6.0% |
| 4 | Ldaho | 4.8% |
| 5 | Arkansas | 5.8% |
| 6 | Albama | 4.7% |
| 7 | Louisiana | 5.3% |
| 8 | West Virginia | 4.6% |
| 9 | North Dakota | 4.9% |
| 10 | Hawaii | 4.2% |
Tennessee dominates with a striking score of 100 out of 100. This reflects the pioneering prevalence of e-cigarette consumption among its residents.
Kentucky, scoring 98.88, with a discernible addition in e-cigarette usage over the past six years, stands as the top state for regular vaping among adults.
Oklahoma follows just after Kentucky by a slight margin of 0.56 points, securing the number one spot with 6% of its residents vaping daily, double the study average. Idaho is the exclusive state among the top 10 states with the most elevated number of vapers, scoring 97.77.
Arkansas heeds closely with a score of 97.21, showing a high majority of daily and occasional vaping among adults. North Dakota, with a score of 85.47, is encountering a rapid gain in e-cigarette usage, exceeding all other states in terms of growth rate.
Altogether, these scores equip an understanding of the fluctuating degrees of e-cigarette usage across diverse states, stressing regional disparities and tendencies over time.
Source: Forbes
The Bottom Line
Electronic cigarettes were initiated as a response to combustible tobacco and profited appeal in the US since a thriving population of smokers sought to quit. Over the past years, the sale of cigarettes in the United States has experienced a sharp decline the moment vaping overcame orthodox tobacco usage.
The most likely group to consume e-cigarettes consists of white adults, 5.2%. In contrast, other ethnic groups and races, which include African American (2.45%), Asian (2.9%), and Hispanic (3.%), use e-cigarettes less frequently than dominant white nationals.
For more articles about statistics, explore the teen vaping statistics, the number of e-cigarette brands, and how many people vape in the UK.
