Number of Vape and E-cigarette Brands (Updated 2024)
In recent times, particularly in 2024, the vaping industry has witnessed a major development and a momentous increment in the number of vape brands.
With time, the e-cigarette market is substantially diversifying, and brands worldwide are optimistically introducing their e-cigarettes to offer consumers a safer alternative to regular tobacco products.
The popularity of vaping among youth and young adults can be attributed to a variety of brands in the market, each promising a distinct vaping experience. The sheer number of brands is overwhelming. In this article, we seek to provide an overview of the number of vape brands in the US and globally and which brands are dominating the vaping scene.
Contents:
– Vape and E-Cigarette Brands (Key Statistics)
– How Many Vape Brands Are There Worldwide?
– How Many Vape Brands Are There in the US?
– Dominant Key E-Cigarette Players in the USA Market
– The 8 Best Vape Brands In 2024
– Market Share of Top E-Cigarette Brands
– How Many Vape and E-Cigarette Shops Are There in the US?
– E-Cigarettes Market Size and Revenue
Vape and E-cigarette Brands (Key Statistics)
– In 2014, there were over 460 vape brands worldwide. As of 2024, that number has surpassed 1000.
– The number of e-cigarette brands rose at a rate of 10.5% per month, and a supplementary 242 new flavors were added.
– As of 2024, The global vape market has expanded with nearly 700 companies entering, over 200 focused on atomized vapes, and around 90 new vape brands introduced.
– In the US market, there are over 3000 different varieties of e-cigarettes available.
– The e-cigarette market is projected to generate $26 billion in revenue by 2024, with an anticipated (CAGR) of 3.06% from 2024 to 2028.
– The United States e-cigarette market is valued at $34.49 billion in 2024, with a projected boost to $65.59 billion by 2029.
The effective surge of 46.6% in monthly e-cigarette unit sales shows a concrete increase in customer demand for these products. Also, this increment echoes the rising favor of e-cigarettes.
The availability of more than 6,000 distinguishable e-cigarette products for sale within the United States reveals the diversity and types present in the market. The distinction of disposable e-cigarettes, accounting for 57.2% of total sales in 2023, stresses a shift in consumer preferences towards suitable and easy-to-use vaping choices.
The boost in sales shares of alternative savors like fruit, clove/spice, candy/sweets, and chocolate from 29.2% to 41.3% reminisces changing consumer preferences.
Companies like JTI, BAT market standing reflect their competitive stability and demand in the e-cigarette arena.
The popularity of Delta 8 disposable vape reflects consumer interest in legal cannabinoids. Brands incorporating Delta 8 expand their product lines by offering a prudent way to devour this cannabis.
How Many Vape Brands Are There Worldwide?
– By 2024, the global vape market had expanded enormously, with almost 700 companies penetrating the industry. More than 200 are concentrated on atomized vapes, and around 90 individual vape brands have been introduced.
– A fantastic array of e-cigarette brands is available online, with over 460 brands and an incredible 7700 flavor alternatives.
– The number of brands rose at a rate of 10.5% per month, and a supplementary 242 new flavors were added.
– Newer brands are ushering the way in innovation, with a more elevated propensity to provide eGos (75.3% compared to 57.8% for older brands) and mods (45.1% compared to 27.9% for older brands).
– Of the 466 brands, 93.4% provided Tobacco flavors, and 92.1% offered Menthol tastes. Some brands (24.8%) also tactfully demonstrated a blend of both. The predominant flavor category is Fruit, available from 84.2% of brands, followed by Dessert/candy at 79.9%, drinks at 77.5%, and Others at 44.5%.
The online e-cigarette marketplace thrives, incorporating around 460 brands and 7700 flavor options. On moderate, 10.5% of new brands are established each month, implying the market’s spirited nature.
Tobacco reigns supreme as the chief flavor, with about 93 % of brands delivering tobacco-infused vapes, followed by menthol as the second favored flavor supplied by 92.1 %. Moreover, a primarily large number of brands, around 84.2%, offer fruity flavors.
Source: VPFIT, BMJ, CDC.GOV, Statista, Tobacco Tactics, Unfair Tobacco.
How Many Vape Brands Are There in the US?
– When it comes to the US market, one can find more than 3000 different types of e-cigarettes.
– As of 2023, the number of e-cigarette users totaled 2.13 million, accounting for 7.7% of all tobacco products consumed by middle and high school students.
– According to ASH, half of the 11 to 17-year-olds who experimented with vaping had tried Elfbar, while 25% had tried out with Lost Mary. Within twelve months, Elfbar and Lost Mary marketed over £900 million in vapes. This equals to more than 160 million units.
– As we enter 2024, THE ORIGINAL IG FOR VAPE was at the top of the vaping game with a follower count of 576,591. VGOD and IJOY rank second and third respectively. VGOD’s engagement rate stood at 0.14 along with 451,799 followers while IJOY’s engagement rate is 0.04 with 265,689 followers.
– Elf Bar’s sales exceeded $271 million in the United States in 2023, earning hundreds of millions within 18 months.
Consumers have a comprehensive collection of options, with more than 3,000 additional types of e-cigarettes in the US market. Insights from the ASH survey indicate the rage of exhaustive brands among young e-cigarette users, with Elf Bar and Lost Mary materializing as popular choices.
The meaningful sales figures for these brands, counting over £900 million in twelve months, stress their powerful market presence.
The allotment of 912 e-cigarette brands across multifarious retail channels in the US highlights the market’s competitive landscape.
Elf Bar’s excellent sales performance, transcending $271 million accentuates the brand’s success and market acceptance.
Sources: Starngage, NIH.Org, BBC, APN News
Dominant Key E-cigarette Players in the USA Market
Large e-cigarette brands like JUUL, Vuse (Alto), blu, and others represent 65% and 70% of the market and are highly favored by young users.
As of Statisa 2024, five major key players stand out with Vuse occupying the highest share of the market at 47 %. JULL comes on second with 30%, Elf Bar with 11 %, Blue with 2 %, and Lost Mary with 1 %.
Popular Brand Among Teenagers In The US
Puff Bar became the leading e-cigarette brand among teenagers in the United States. About 30% of middle and high school students preferred Puff Bar products. Other popular e-cigarette brands included VUSE 24%, SMOK 14%, and JUUL 22%.
| Most Popular Brands | Market Share |
|---|---|
| Puff Bar | 29.7% |
| VUSE | 23.6% |
| JUUL | 22% |
| SMOK | 13.5% |
| NJOY | 8.3% |
| Hyde | 7.3% |
| Blu | 6.5% |
The 8 Best Vape Brands In 2024
| Most Popular Brands | Total number of starter kits offered on top 5 websites | Percentage of Vape stores mentioning the brand in the top 3 best selling |
|---|---|---|
| Vaporesso | 92 | 44% |
| Voopoo | 73 | 55% |
| Geek Vape | 71 | 85% |
| Eleaf | 71 | 2% |
| Innokin | 52 | 22% |
| Aspire | 47 | 15% |
| Smok | 34 | 12% |
| Joyetech | 27 | - |
Vaporesso leads the list with the maximum number of vape kits. Among these brands, Geek Vape features as the top 3 selling brand in 85% of vape stores which points to its strong market position.
However, Aspire and Joyetech stand out with their “Basic open system” models being underlined.
Geek Vape has appeared as a market leader that retailers and top websites highly acknowledge. Vaporesso and Voopoo also have strong standings despite delivering fewer starter kits than Geek Vape.
Eleaf is portrayed decently in end-of-year lists but lacks noteworthy retailer mentions. Aspire, Smok, and Joyetech display lower market penetration than the top brands.
Sources: Statista, Truth Initiative
Market Share Of Top E-Cigarette Brands From 2014-2021
| Brands | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|---|
| PMI | 1.3% | 0.9% | 0.6% | 0.4% | 0.3% | 0.2% | 0.2% | 0.2% |
| JTI | 4.1% | 3.3% | 2.8% | 3.2% | 2.9% | 2.2% | 2.2% | 1.5% |
| Imperial Brands | 0.3% | 4.7% | 4% | 3.9% | 3.3% | 3% | 3.1% | 2.8% |
| JUUL Labs | - | - | 0.6% | 4.1% | 19.1% | 27.7% | 17.1% | 14.4% |
| British American Tobacco | 1.6% | 2.9% | 3.5% | 11.4% | 10% | 10% | 16.1% | 17.4% |
| Altria | 1.1% | 1.5% | 1.8% | 2.5% | 2.4% | 0.3% | - | - |
| RAI | 9.6% | 6.3% | 6.5% | - | - | - | - | - |
| Others | 82% | 80.4% | 80.3% | 74.4% | 61.7% | 56.4% | 61.2% | 63.8% |
According to Statista 2024, the years between 2014 and 2021, the e-cigarette market saw notable changes in market share among critical e-cigarette players.
PMI descended from 1.3% to 0.2%, indicating a loss of competitive potential over the years. JTI’s market share fell from 4.1% to 1.5%, a decrease in influence or strategic shifts.
Imperial Brands saw instabilities but remained relatively sturdy, ending at 2.8% in 2021.
JUUL Labs penetrated in 2016, peaking at 27.7% in 2019 before subsiding to 14.4% in 2021. BAT showed uniform growth, advancing from 1.6% in 2014 to 17.4% in 2021, indicating product favor.
Altria’s share started at 1.1%, peaked at 2.5% in 2017, and dropped to 0% by 2021, proposing a possible market exit.
RAI had a 9.6% share in 2014 but faded from listings in 2017. While independent companies still held the majority share, their share considerably diminished from 82% in 2014 to 63.8% in 2021.
Source: Statista
How Many Vape and E-cigarette Shops Are There in the US?
– The number of electronic cigarette and vape shops remained at 9331 in 2023, with a growth rate of 8.3%.
– Between 2018 and 2023, the Electronic Cigarette sector in the US has seen a moderate annual growth rate of 18.3%. The extensive majority of the consumers are young adults under 30.
– The revenue yielded by Vape shops totals $8.0 billion in 2023.
– Nearly 3500 independently owned stores work across the US. These vape stores offer a suitable destination for vapors to consume nicotine along with pampering in weed and CBD.
By 2023, the United States boasts 9,331 Electronic Cigarettes and vape Shops. This marks an 8.3% increase from the previous year. This growth underlines the expanded retail locations serving e-cigarette and vape product consumers.
Over the past five years (2018-2023), the industry has preserved a steady average annual growth rate of 18.3%, illustrating strong and sustained growth in new businesses entering the market.
The vaping industry and the brands that deliver Delta 8 carts are extending by combining cannabis-derived creations into their offerings. Consumers value the milder impacts of Delta 8, making it demanding to a broader audience. By unlocking the full medicinal potential of cheap Delta 8 flower, brands provide secure and practical alternatives for orthodox consumption practices.
Sources: IBIS World, Carolina Coastline
E-Cigarettes Market Size and Revenue
The market is foreseen to induce revenue of US$26.0 billion in 2024. Further, a predicted annual growth rate (CAGR) of 3.06% from 2024 to 2028.
The transnational e-cigarette market is envisioned to grow at an annual growth rate of 3.06% in the next four years. The projected gain is valued at US$26.0 billion.
The US accounts for a sizeable percentage of revenue generation, slated to be US$8827 million.
The calculated global per capita revenue in 2024 is US$3.99.
Furthermore, another report signifies that the global e-cigarette market is projected to acquire USD 168.96 billion by 2030. This will be achieved by a compound annual growth rate (CAGR) of 28.90% during the prediction period.
The United States e-cigarette market is valued at USD 34.49 billion in 2024, with a projected boost to USD 65.59 billion by 2029. This presents a development rate of 13.72% during the forecast period (2024-2029).
In 2024, the e-cigarette market is valued at 34.49 % and is expected to increase to USD 65.59 at a CAGR of 13.72% in the next five years. This suggests that the US is a crucial market marked by high demand and an expanding consumer base.
The outstanding CAGRs—3.06% globally from 2024 to 2028, 28.90% globally from 2022 to 2030, and 13.72% in the US from 2024 to 2029—emphasize the industrious nature of the market and its considerable development prospect.
These statistics prove the flourishing e-cigarette market and its favorable stance.
Sources: Statista, Quince Marketing Insights, Global Research
The Bottom Line
The e-cigarette and vape market is steadily growing thanks to its growing popularity among younger age groups.
Further, E-cigarettes are continuously innovating due to advances in technology such as pod systems and squonk mods that give users the freedom to choose from a diverse array of flavors from traditional methanol to exciting chocolate, nut, and fruit flavors.
Delta 8 gummies are donating to the broadening of vape brands by supplying a new avenue for legal cannabis consumption. This expansion is part of a more significant movement within the industry to innovate, meeting consumers’ evolving preferences.
The growing presence of vaping brands is set to ensure that the future of vaping is bright.
To explore more articles about statistics, take a look at American vaping statistics, the number of teens who vape, and UK vaping statistics.
